Lahore Mag

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Shooting the new Talkshawk ad was indeed an exhilarating
ride. With a production of mega proportions, the new Talkshawk TVC was shot
in Baroda & Soorat, India.

The TVC showcases Ali Zafar and Aminah Haq along with the return of Sonia
Jehan. The inclusion of Sonia was a well-thought out decision, as she was
much admired by consumers. By popular demand of her fan base, Sonia was
specially written into the concept of the TVC, and portrayed in an array of
avatars, each showcasing different colorful costumes and elaborate dance
sequences. It is anticipated that her inclusion will add more energy,
glamour and beauty in the TVC, and will be appreciated by fans all over.












The new Talkshawk ad is
accompanied with the fresh face of Aaminah Haq. The pre-launch teaser print
and TV ads created an exciting build up to the actual commercial in an
innovative and arresting manner. With a production of mega proportions, the
new Talkshawk commercial shot mostly in Old City Lahore, has taken Pakistan
by storm. The production crew led by famed director, Asad-ul-Haq, had to
lock down some of the most crowded locations in Lahore for a whole day,
including CooCo’s Den, Shahi Qila, Masjid Wazir Khan and Al-Hafeez Plaza.
With larger-than-life imagery, the usual song and dance routine has been
replaced with some exciting stunts under the expertise of the foreign stunt
crew, Ace Stunts. Specially hired from Malaysia, this team of professional
stunt men and riggers is part of the Fear Factor Asia stunt team and also
used for international films.












Talkshawk’s third TV commercial was shot in India, this
time in Goa on the harbor. Most of the production crew remained the same,
except the Director of Photography this time was Shiva, best known for his
work on “Lagay Raho Munna Bhai”. Feroz Khan was brought back to choreograph
the sequences in this commercial as well. ET Studios brought a new tune for
Talkshawk 3.

The action was moved from a train to a moving yacht. With the intention of
making this commercial more adventurous and engaging, the two heroes danced
and acted in the style of a musical film or theater play. They also jumped
from boats. The shooting took place on the pier, where a whole bazaar was
created on the harbor.

This remained a memorable ad and also Sonia’s last as the Talkshawk brand
ambassador.

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